BuzzCity Research on Mobile Web Browsing Habits Posted

A few weeks ago, Peggy Anne Salz on the MSearchGroove blog wrote to say that BuzzCity would be making a “raft of announcements” at Mobile World Congress in her blog posted titled, “Face-Off With Facebook? BuzzCity CEO KF Lai Talks Apps, Advertising & Ecosystem.”

I had a chance to catch up on the week’s MWC news and look for more info on what BuzzCity has cooking.  In addition to launching a developer program to open up the company’s myGamma mobile social networking service to developers, I was excited to see the company also announced the publication of their latest industry trend report titled  ”Who uses the Mobile Internet? And what do they do?“

The 75 page PDF document compiles the results of surveying BuzzCity Ad Network viewers in fourteen countries including Brunei, Egypt, Indonesia, India, Kenya, Lybia, Nigeria, Philippines, Pakistan, Romania, South Africa, Thailand, Tanzania, and the USA.  I haven’t had a chance to look at the report in-depth yet, but will be taking a close look at the sections relevant to Southeast Asia markets over the next week.

For entrepreneurs looking for new opportunities on mobile, I highly recommend looking over the recommendations on page 71 for several ideas, especially in the areas of m-commerce.

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